I’m Duncan Buchanan-MacDonald, a design leader with over two decades of experience helping organisations put people at the heart of their products and services. I build teams, shape design functions, and guide work that makes a real impact.
Raidiam
Fintech, Blockchain, UX/UI, Design Systems
User research and design for trust framework and data eco-system scale-up Raidiam.
NatWest
Fintech, Service Design, UX, Strategy, Change
Embedding and evolving Human-Centred Design and UX at NatWest / RBS.
Insights
Learning & Development, Service Design, UX, Change
Establishing Human-Centred Design at global learning & development leader Insights.
Sky
Enterprise tech, Lean / Agile, UX
Using human-centred design to develop Sales and CRM systems at Sky.
About
I’m Duncan Buchanan-MacDonald, a multi-disciplinary designer, manager and leader from Glasgow, Scotland.
With 20+ years of experience designing award winning digital products and services, I’ve worn a lot of hats, and worked across the entire end-to-end lifecycle of service and product development.
I’m a systems thinker who thrives in complexity, and strives to understand and articulate the human experience of the people who use (And the colleagues who make) the services I help develop.
What I do
With over a decade of experience in management, leadership and operations I’m equally at home guiding projects and teams as I am in hands on practice.
As a design leader I balance a human-centred, people first approach to design with a pragmatic business focus.
Whether it’s designing something new from the ground up, or improving an existing product or service, I empower and coach teams to design digital products, services and experiences that deliver real impact.
Providing direction, structure and focus for work, managing cross-functional relationships, and empowering teams through coaching and mentoring.
Management
User Research
Reducing risk, improving results and continually learning by ensuring that the work we do is built on a solid foundation of evidence.
Understanding the bigger picture in order to inform strategic initiatives, identify opportunities and improvements.
Service Design
Bringing strategic initiatives to life as usable, accessible, digital experiences.
Product Design
Clients
BBC | Adidas | Sony | NatWest | Rock Action | Bafta | Creative Scotland | Sky | HM Government | Channel 4 | STUC | Insights | Craft Scotland | Bros & Co | Sky | Raidiam | SCAN
Featured / Seen
British Banking Awards 2018, 2019 | The Drum | Channel 4 | BBC Scotland | BBC Alba | Varoom Magazine | The Big Issue | The Skinny | Bafta Scotland 2010 | Futuresonic Festival 2008 | Scottish Design Awards 2007, 2008